A targeted marketing strategy for tech companies

Focused marketing efforts boost results and reduce costs

Investing in a solid marketing strategy enables you to test your business idea and truly understand your audience. Highly targeted sales messages increase conversion rates. Tailored content boosts trust and engagement.

Marketing strategy development

Market research

Conducting deep market research gives you valuable insights and a deep understanding of your audience. You can explore all options of how to scale your business.

Tone of voice creation

Creating your tone of voice defines how communications should be structured across your company. Your tone of voice underpins your brand and creates one single, recognisable voice for your company.

Buying personas

Understanding your buyers is the fulcrum for any marketing strategy. This is particularly important for tech companies because technical buyers are very discerning.

Sales message creation

Defining your key sales messages is essential to building effective marketing campaigns that hang together. Once you have built them you can easily create any campaign.

Content strategy

A solid content strategy enables you to plan resources accurately and plan multitouch sales campaigns that run concurrently to drive into niche target prospects.

Brand development

Investing in a solid brand takes your company up a level and builds solid credibility. Brand building enables you to look bigger than you are and sell into bigger, enterprise size companies.

0 +

Years of technology marketing experience

0 +

Technology companies we’ve worked with

Software companies we’ve grown

Technology company rebrands completed

We’ve grown over 100 technology clients

Why work with us?

"We’re really pleased with their results and recommend their services. They showed good understanding of our disruptive video technology, Microsoft Teams, Poly and RealWear devices.“

"They've executed an innovative marketing strategy. The performance of my sales team is in good hands."

"They exceeded my expectations. I recommend their hands-on approach to anyone, they know the IT industry really well. I'll definitely work with them again"

"In every interaction we've had, I've found them to be professional and knowledgeable. They're always ready to help and stick to deadlines. I'd recommend them to anyone"

"Creative marketing and communications professionals with a flair for developing really interesting angles to promote a product, service or organisation"

"They really listened and understood our business model and key drivers. Their business development suggestions helped to grow our business, make more sales and expand our networks"

“They did a great job for Maximum Networks, increasing our Linkedin profile & attracting new customers. I highly recommend working with TechGro,”

“They're experts in what’s needed to make the business work well, with excellent market awareness, social media and partner liaison."

"We needed help providing lead generation for a new service to market. The team over delivered on the number of targeted leads, delivered value for money."

"I had the pleasure of working with Michelle Findlay from Techgro. They offer good value for money, and I would recommend her to anyone looking for an expert in tech case study writing"

“An excellent job redefining and recreating StackZone's tone and marketing strategy. The website project, was a 180° positive change that was achieved in record time. I highly recommend working together.”

"We anticipate a significant improvement in conversion rates from how she has restructured our website. Invaluable to our business...a perfect balance between strategic thinking and creative execution."

"Our website project has taken our brand from being quite basic to giving our visitors a clear understanding of what we do. We now really showcase all our credibility and industry experience. This gives the right impression and we can use this to grow our business"