ITS Technology Group is a dynamic telecommunications company dedicated to providing innovative connectivity solutions across the UK. With a focus on delivering high-speed internet and reliable network infrastructure, ITS Technology Group serves businesses, communities, and public sector organizations with cutting-edge broadband services tailored to their unique needs. Leveraging a combination of fiber optic, wireless, and other advanced technologies, ITS Technology Group ensures seamless connectivity for its customers, enabling them to thrive in today’s digital landscape. Committed to excellence and customer satisfaction, ITS Technology Group continues to expand its network footprint and invest in the latest technologies to deliver unmatched performance and reliability.

Their challenge

We worked with ITS Technology Group when they were in their very early stages. They had a limited marketing budget and needed to look bigger than they were to attract funding.

The solution

We devised and implemented a comprehensive marketing strategy that involved a partnership approach, thought leadership programme and a detailed PR strategy. We used clever tactics to stretch the marketing budgets and raise awareness with key industry partners.

The outcome

ITS Technology Group were successful in opening up many key accounts and forming partnerships with both network providers and county councils. Supported by carefully crafted marketing activities, they drove their digital strategies aggressively and built extensive network connections across the UK. They enabled many rural communities to become connected. A few years later, ITS Technology Group achieved a significant valuation and were bought out by Axa Group. They have continued to manage and invest in the company and they have grown rapidly.