Michelle Mya-Findlay

Technology marketing & lead generation consultant

During the last 15 years, I’ve worked with over a hundred AI, SaaS and technology companies, helping them achieve rapid business growth. I help them structure their target buying personas, routes to market, brand positioning, sales messages, marketing processes and optimise lead generation activities. I also manage big projects like rebrands, website design, team building or mergers & acquisitions.

Technology Marketing Expertise

Experience 2008-current

Marketing Project Management – Department setup, process mapping, launch lead generation setup, rebrands, website design, M & A and marketing transformation projects.
Marketing Strategy – Gap analysis, sales funnel audit, ad copy review, website audit, lead generation analysis, service alignment, competitive research, tone of voice writing, brand audit, social media strategy, buying persona mapping, process mapping.
Brand Strengthening – Brand development, M & A brand management, credibility building, mapping accreditations, certifications, trust building, social proof, credibility cues, and independent reviews.
Web Design – Sitemap & user journey planning, UX/UI planning, wireframes, landing page creation, branded images, sales messages, powerful CTAs, and development sprints.
Marketing Automation – MarTech platform programming, auto mailers, chatbot configuration, auto lead scoring, nurturing and process mapping.
Sales Copywriting – To copy editor level. Well-researched, highly engineered, persona-based sales messages, creative marketing collateral.

Lead Generation – Sales funnel creation, landing page testing. CRO & UX, conversion rate and user journey optimisation.

Google Advertising & Bing – Driving PPC results, keyword analysis, ad copy overhaul, ad extensions, remarketing, bid management.

SEO Strategy – Deep analysis and creation of SEO optimised content and linking strategy.

Social Advertising – Audience targeting, graphics creation, messaging, remarketing. LinkedIn campaign management.

Working Together

Flexible working

I can work on a retained, monthly fractional basis, project basis, or on a day rate. I work with tech teams, in-house marketers, outsourcers and external marketing agencies.

Working with colleagues

I work closely with company owners, gaining their trust. I’m respectful, polite and professional. I believe in old school manners and polished business etiquette. Where possible I use the budgets, systems, people and resources you already have.

Technology Industry Experience

Artificial Intelligence

Artificial Intelligence (AI), Machine Learning (ML), Deep Learning (DL), Natural Language Processing (NLP), Computer Vision (CV), Reinforcement Learning (RL), Internet of Things (IoT), Generative Adversarial Networks (GANs), Artificial General Intelligence (AGI), Application Programming Interface (API), Graphics Processing Unit (GPU), Application-Specific Integrated Circuit (ASIC), Recurrent Neural Network (RNN), Convolutional Neural Network (CNN), Realistic Image Generation, Creative Text Generation, Support Vector Machine (SVM), Transformer Models, Autoencoders, Language Models, Text Generation, Image Generation, Conditional Generation, Variational Autoencoder (VAE), Latent Space, Optical Character Recognition (OCR), Artificial Neural Network (ANN), Business Process Management (BPM), Deep Neural Network (DNN), Q-Learning, Reinforcement Learning Algorithm, Neural Style Transfer, AI Art, Dialog Generation, Text-To-Speech (TTS), Speech Synthesis, Content Creation, Data Augmentation, Content Hyper-Personalization, Long Short-Term Memory (LSTM), Markov Decision Process (MDP), AIOps, Natural Language Understanding (NLU), Visual Question Answering (VQA), Robotic Process Automation (RPA), Style Transfer, Denoising Autoencoders, Pretrained Models, Natural Language Generation (NLG), Zero-Shot Learning, AI Chatbots, Deepdream.

SaaS

ARR, MRR, SaaS Churn Rate, Customer Acquisition Cost (CAC), Customer Lifetime Value (CLTV), LTV/CAC Ratio, (ARPU), Freemium, Churn Mitigation, Licensing Model, API Integration, Vendor Lock-In, Revenue as a Service, (RaaS) User Onboarding, Retention Strategies, Revenue Growth, Scalability, Virality, Feedback Loop, SaaS Valuation, User Engagement, Feature Adoption, A/B Testing, Referral Program, Challenger Sales, SLAs, IAM, PaaS, IaaS, UCaaS, DLP, CDN, API as a Service (APIaaS), End-User License Agreement (EULA), MDM, TOS. 3D CAD, PCB Design, ERP, MRP, CRM, DAM, PIM, Video Conferencing, Software, Interoperability, Logistics, Asset Management, Fintech, Tax Accountancy, Project Management, HR, Retail Management, Contractor Management, Product Lifecycle Management, Print-To-Post Solutions, Automated Interview Software, Business Process Automation, Health & Safety Software, Cost Reduction, Automated Writing, Natural Language Processing & Translation, Sales Enablement, Customer Surveys & Stories, Social Media Management, Inventory Management, Expense Reduction Management, Cloud Management Software, AI Tutor, Naval Travel Management, Lead Grading & Qualification Software, SEO management, Marketing Reporting & Analysis.

Cybersecurity

Intrusion Detection System (IDS), Penetration testing, Intrusion Prevention System (IPS), Ethical Hacking, Virtual Private Network (VPN), Security Information and Event Management (SIEM), Vulnerability Assessment, Distributed Denial of Service (DDoS), Public Key Infrastructure (PKI), Security Operations Centre (SOC), SecDevOps, Advanced Persistent Threat (APT), Transport Layer Security (TLS), Multi-Factor Authentication (MFA), Operational Technology, Chief Information Security Officer (CISO), Security Operations Centre as a Service (SOCaaS), Threat Intelligence, Remote Access Trojan (RAT), Web Application Firewall (WAF), Dark Web Monitoring, Domain Name System Security Extensions (DNSSEC), Next-Generation Firewall (NGFW), Network Segmentation, Identity and Access Management (IAM), Bring Your Own Device (BYOD), Risk Assessments, Application Architecture, Computer Security Incident Response Team (CSIRT), Endpoint Detection and Response (EDR), Security Assertion Markup Language (SAML), Red Team Testing, Security Strategy, Cross-Site Request Forgery (CSRF), Vulnerability Management (VM), Security Audits, Personally Identifiable Information (PII), Service Organization Control 2 (SOC 2), Regulatory Compliance Evaluation, ISOs 27001, 22301, 22701.

Data & Analytics

Data migrations, Integration, Telemetry, Business Intelligence (BI), Extract, Transform, Load (ETL), Financial Planning & Analytics (F P & A), Data Architecture, Structured Query Language (SQL), Online Analytical Processing (OLAP), Data Warehousing, Application Programming Interface (API), IBM Cognos, Digital Signal Processing (DSP), Data Classification, Anaplan, Tableau, Workday, Machine Learning (ML), Deep Learning (DL), Graph Neural Network (GNN), Data Mapping, Natural Language Processing (NLP), Data Warehouse (DWH), JavaScript Object Notation (JSON), Exploratory Data Analysis (EDA), Behavioural Analytics, Data Pipelines, Hadoop Distributed File System (HDFS), Watson Analytics, Big Data, Principal Component Analysis (PCA), Relational Database Management System (RDBMS), Receiver Operating Characteristic (ROC), Customer Data Platform (CDP), Cross-Industry Standard Process for Data Mining (CRISP-DM).

IT Managed Services

Managed IT Services, Network Setup and Maintenance, Cybersecurity Services, Cloud Computing, Data Backup and Recovery, Server Virtualization, IT Consulting, Hardware and Software Procurement, Helpdesk and Technical Support, VoIP and Unified Communications, Database Management, Mobile App Development, Project Management & Training, Remote Monitoring and Management (RMM), Software Development, ERP Implementation, IT Audits and Assessments, Cloud Migration and Integration, IT Security Awareness, Remote Work Solutions, Network Security, Software Licensing and Compliance, IT Asset Management, Disaster Recovery Planning, Virtual Private Network (VPN) InfoSec, Power Apps Telephony, Video Conferencing, VoIP, SIP, Mobile, 4G, 5G, Network Architecture, Cabling, Resilience, Fibre Optic, Leased Lines, WAN, LAN, FTTP, LLU, DWDM, P2MP, SIP, Data Centres, Colocation, Disaster Recovery, Microsoft, IBM, HP, Cisco Meraki, Poly.

EdTech, LMS

LMS, HRIS, Course Management, eLearning Platform, Virtual Learning, Learning Platform, Online Learning, Digital Learning, Education System, Training System, Corporate Training, E-Learning, Blended Learning, Massive Open Online Course (MOOC), Asynchronous Learning, Gamification, Edutainment, Flipped Classroom, Adaptive Learning, Employee Development, Skill Platform, Mobile Learning, Social Learning, Adaptive System, Open Source, Learner Management, Digital Literacy, Open Educational Resources (OER) Screencasting, AR, VR, Scaffolding, Conversational Tutor, Assessment Criteria, Rubrics, AI in Education, Digital Citizenship, Remote Learning, Accessibility, Online Tutoring, Growth Mindset, Personal Learning Network (PLN), Talent System, Knowledge System, Content Management, Performance Tool, Compliance System, EdTech Platform, Personalized Learning, Microlearning, Career Development, Knowledge Sharing.

Some of my clients

“Creative marketing and communications professional with a flair for developing really interesting angles to promote a product, service or organisation."

"We’re really pleased with Michelle's results and recommend her services. She showed good understanding of our disruptive video technology, Microsoft Teams, Poly and RealWear devices.“

"I’ve received strategic marketing advice. Michelle really made things happen. She achieved her objectives & conducted herself very professionally."

“Michelle exceeded my expectations. I recommend her hands on approach to anyone, she knows the IT industry really well. I'll definitely work with her again!”

"In every interaction we've had, I've found her to be professional, intelligent and knowledgeable. She's always ready to help and stick to deadlines. I'd recommend her to anyone."

"She's executed an innovative marketing strategy. My sales performance is in good hands"

"Michelle is professional, knowledgeable and personable. You always get great results and I am happy to recommend her as a specialist in the field of rapid growth IT and Telecoms Companies."

“She really listened and understood our business model and key drivers. Her business development suggestions helped to grow our business, make more sales and expand our networks.”

"There is nothing average about her approach to business growth, her ideas, strategy and solutions will challenge what you think is possible.”

“Michelle did a great job for Maximum Networks, increasing our Linkedin profile & attracting new customers. I highly recommend working with her,”

“Michelle is an expert in what’s needed to make the business work well, with excellent market awareness, social media and partner liaison."

"The knowledge Michelle has shared with me has developed countless domestic and international revenue opportunities. She definitely has the "Midas Touch."

“Her ability to immediately grasp the needs of the business and match strategies to tailored solutions is outstanding. With vast experience in the IT sector.”

"Michelle helped us achieve a high growth marketing strategy to obtain our next round of funding. I recommend her to support venture capital funded IT companies on a rapid growth trajectory.”

"Michelle makes you feel confident in your lead generation approach. She closely monitors her objectives and helps our Directors to understand the best way to engage our prospects."

"We needed help providing lead generation for a new service to market. Michelle over delivered on the number of targeted leads, delivered value for money."

Let's Talk...

Contacts

Michelle Mya-Findlay